A printed surface that doubles as a display.
The surface is never simply off. It holds a quiet state and an active one, and reads as architecture in both.
The first collection made on the platform, with Nicolas Sassoon.
Sassoon (b. 1981, Marseille; based in Montréal) works through early computer-imaging processes — pixelated forms, moiré, architectural structure. The print extends that practice rather than translating it.
On the module the language is linear and hard-edged: parallel lines at different pitches and orientations, meeting in nested rectangular and stepped forms, ultramarine and lilac ink over a charcoal ground. The geometry stays fixed whether the panel is lit or not.
Moiré — the beat where a printed pitch meets the pixel grid — is material to work with here, not noise to clean up. The lineage is named plainly: wallpaper, and the optical art of Victor Vasarely.
Lobby, bar, hospitality, home — Baffle belongs where a wall has to hold its character whether or not anything is playing. It rewards attention at the distance a finish is read from, before anyone clocks it as a display.